ABOUT
The Bar Group is an organisation of the future which produces content that shifts the needle, one production piece at a time.
Charged with its purpose of being a premium content house that makes the choice to change the world, our vision is to be the primary and world-renowned business that produces impactful content which serves as a solution to societal challenges and actively collaborates with global industry leaders in order to achieve this. Through film & tv, magazine publishing and marketing & communications services, as a growing content hub we continue to make strategically sound strides that have reach in various pockets across the African continent and globally.
FILM & TV
The BarLeader is a truly urban African multimedia film and television business. It is our spirit of authentic creativity that makes BarLeader the production house of choice for brands who are committed to growing the African media landscape through telling our stories with dignity and pride. From reality tv, to documentaries and red carpet award showcases, our experience matches the quality of our work.
PUBLISHING
thebar. magazine is the world’s first wholistic platform that captures the historic and future-value of the 15 billion rand South African film & tv industry. From icons to behind-the-scenes practitioners and the young and hungry, our mission is too excavate the best of our talent pool and showcase them in a way that provides a benchmark for archiving the industry.
DESTINY & DESTINY MAN Magazine
These legacy brands are the foothold of business content presented in a way that encompasses the quintessential businessperson’s lifestyle. Produced with the multimedia approach of The Bar Group, these brands will re-launch with a refreshed look & feel and crisp content direction that holistically communicates the essence of fulfilling one’s destiny.
MARKETING & COMMUNICATIONS
BarLab Agency
A premium Marketing & Communications agency which provides services in Graphic Design, Strategic Marketing & Branding and Talent Management.
